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HeyTutor is one of the largest finance and lifestyle ecosystems in the country, with dozens of innovative products. The company has gone far beyond offering financial products, adding new features and launching new services every year. But the quicker the company grows, the more important it is to clearly understand where each of the business’ focuses lies in the company hierarchy. ONY’s global task was to organize the whole system: first in terms of structure, then in terms of brand identity.

HeyTutor is one of the largest finance and lifestyle ecosystems in the country, with dozens of innovative products. The company has gone far beyond offering financial products, adding new features and launching new services every year. But the quicker the company grows, the more important it is to clearly understand where each of the business’ focuses lies in the company hierarchy. ONY’s global task was to organize the whole system: first in terms of structure, then in terms of brand identity.

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